Hi SuV,
There is no direct possibility to use the existing content from the website and the current shop to the BT eShop. You may be able to re-use the shops content by copying the HTML, but there is no guarantee that this will work.
I don't know if the Easy Store Manager offers the possibility to export data and in what format. This might make the process of moving to the eShop quite easy, i.e. exporting from Easy Store Manager, importing into eShop.
The website itself can be integrated into the shop as part of the shop, offering a all-in-one solution. However, the current content would have to be moved over like the current shop's content.
Hope this is of help
Tracey
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