Why are BT charging for sport on business broadband when they have billboards all over London offering it for free?
BSkyB is set to introduce a price cuts to its broadband packages in a bid to offset the competition from the introduction of free-to-view . War-of-words between Sky and BT escalates over sports coverage .
http://billig-bredband.dk/artikler/billigt-internet/The wording is all in the small print - a lot of it is down to business lines including pubs and clubs, who show sports to draw customers to their premises. It's dictated by licensing regulations and Ofcom.