Hi guys,
I assist on the SEO for www.animalmagicpetsupplies.co.uk. Despite being extremely competetive and constistantly achieving 2500 hits each month, we're concerned that ePages may be restricting the number of orders received due to basic limitations of the software.
My initial concerns were that during the purchase process the domain changes to www.btowstore.com. I know this is necessary due to SSL certificate limitations, however this will put a lot of people off. We've also had reports of visitors finding the site to be unavailable or not load, and just recently we've found that links keep repointing themselves to btowstore.com - I'm not talking about when you navigate to the registration/checkout pages, rather all of teh links on the homepage recently changed and pointed to a btowstore.com login page every time you accessed the site via the correct domain.
To try and investigate, I installed Google Analytics, however I've since discovered:
- There isn't just one complicated URL and one short (canonical) URL, there's about 6 or 7 URLs for every page depending on your route through the site. Which means that it's impossible to see peoples routes through the site or clearly see the most accessed pages because of all the random URLs each page is accessed by;
- When the shopping basket is loaded, it's called in with scripting which means it has no static URL. So Google Analytics can't see when people go to their shopping basket.
I'm finding it very difficult to analyse what's going wrong, and the eTracker stats are so basic they're next to useless. We even tried contacting eTracker regarding an upgrade to the paid services (or at least a demo) but they never responded.
How does everyone else here find their orders? Is there anything anyone could recommend for the site? How easy do you find it to analyse the data in Google Analytics for your ePages shop?
Currently, despite excellent rankings and high traffic, with limited orders I firmly believe there's an issue with the checkout process and if I can't solve this I'll be recommending they change supplier. I've tried contacting BT and ePages but was told by BT that "that e-commerce is not supported" in EShops (says it all!). I was then told to contact sales. No thanks!
I'd really appreciate some comments or feedback.
Regards,
Stuart Clark.
