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Latest Google Algorithm - what's the best guide for a e-retail site?

Noahs_Ark_Gifts
Power User

Just doing a New Year re-look at my website and have read some articles on latest SEO.  

The only problem is that they all seem to be written from the perspective of a word/article rich type of site, rather than a retail site such as e-pages.

 

Can anyone recommend any articles which are more relevant or ways I can increase my traffic and conversions in a cost effective way (as just finished temp job, so now my only source of income).

 

I get good SEO ratings from the tool within e-pages but feel the criteria used for assessment is probably not up to date and a bit "Black Hat" for the new algorithms.

 

I currently do twitter and Facebook but so far these do not generate much in traffic, I also tried Twenga but this had an appalling ROI (£50 t/o from £120 spend!).

 

Any help appreciated and gratefully received.

 

Sue

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