Just doing a New Year re-look at my website and have read some articles on latest SEO.
The only problem is that they all seem to be written from the perspective of a word/article rich type of site, rather than a retail site such as e-pages.
Can anyone recommend any articles which are more relevant or ways I can increase my traffic and conversions in a cost effective way (as just finished temp job, so now my only source of income).
I get good SEO ratings from the tool within e-pages but feel the criteria used for assessment is probably not up to date and a bit "Black Hat" for the new algorithms.
I currently do twitter and Facebook but so far these do not generate much in traffic, I also tried Twenga but this had an appalling ROI (£50 t/o from £120 spend!).
Any help appreciated and gratefully received.
Sue