21-01-2010 04:15 PM
In the 0844 copy on BT's business webiste, it states that as well as a cost per minute, the caller is liable to pay a connection call for each 0844 call they make?
Is this correct and how much is it? there is no figure mentioned on the 0844 info page.
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29-01-2010 11:36 AM
Yes, this is correct. I'm assuming this is an 0844 number that you are setting up in which case, you know what the costs are to you.
However, anybody that calls your number will be charged at a rate specific to their carrier and most carriers will typically charge a call setup fee for calls made to this type of non-geographic number. This area doesn't really concern you unless you are worried about customer perception (i.e. are customers unlikely to call you if they knew it cost more to call an 0844 number than perhaps a normal 01 or 02 number which are usually free or included in bundled call packages). If this is the case, you might want to investigate an 03 number. Calls to these numbers are normally charged at standard geographic call rates and are usually included in bundled call allowances.
02-02-2010 09:45 AM
Thanks for your reply - but I still don't understand.
As far as advertising/promotion goes with 0844 numbers do we just have to say that it costs Xp per minute? Don't have to mention the call set up cost?
02-02-2010 11:46 AM
There have been a number of changes to how 0870 numbers are charged (the last consultation report by OFCOM on this matter was in April 09).
0871, 0872 and 0873 numbers now fall under the remit of PhonePay Plus (formerly ICSTIS) which is the regulatory body that manage Premium Rate numbers. There are a plethora of rules and regulations surrounding the use of these numbers and you have to subscribe to their code of practice for using them (fines of up to £250k if these rules are breached).
As the owner of a 0844 number, there is no regulatory requirement for you to advise your customers how much it costs to call you.
It took OFCOM 4 years to make a decision on the future of the 087 number range. I'm not saying that 0844 numbers are going to be ignored but it will be some time before anything concrete comes from the regulator
02-02-2010 12:23 PM
You don't have to tell your customers anything. 0844 numbers are currently excluded from any regulatory interference (unlike 0870 and 0871)
It is the responsibility of your customer's telephone company to tell them how much it costs to call your number. If they call from a landline or mobile, their provider has to clearly identify the cost of calls to this type of number in their tariff guides.