Has Anyone Faced Indexing Issues After Switching from Pagination to Load More?

[davissmith]

Hi,

We recently replaced pagination with a "Load More" feature on our category pages to improve the browsing experience. Since then, we’ve seen a noticeable drop in indexed URLs—especially content deeper in the feed. Has anyone faced similar issues with Googlebot not crawling content behind Load More?

I’ve been digging into how different loading patterns affect SEO, and this article on Pagination vs. Infinite Scroll vs. Load More brought up some technical points on crawlability and rendering. It helped clarify a few things, but I’d still like to hear how others solved indexing problems specifically with Load More.

[cleva87]

Hello,
Yes, you're definitely not alone—many sites have faced indexing issues after switching from traditional pagination to a "Load More" or infinite scroll model. The core issue is that Googlebot doesn't interact with JavaScript the way users do. If additional content is only revealed after user interaction (like clicking "Load More") and is not available in the source HTML or through proper linking, Google may not discover or index that content effectively.    Dogtranslator

Best Regards