In recent years, the intersection of artificial intelligence (AI) and digital marketing has revolutionised the landscape for businesses. As technology continues to evolve, AI has emerged as a game-changer, offering innovative solutions, and reshaping the way marketing strategies are conceptualised and executed.
One of the key areas where AI has made a significant impact is in enhancing customer experiences. AI can use relevant data like what websites they have visited, how long they visited them for and their shopping behaviours to then be able to recommend products they will be interested in. This can then be used to help better understand your audience and how to market to them.
Chatbots are another example of how AI can shape digital marketing. They can provide instantaneous customer support, answer queries and guide customers to buying products. This improves customer experience and alleviates demand on staff.
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