AI and digital marketing
In recent years, the intersection of artificial intelligence (AI) and digital marketing has revolutionised the landscape for businesses. As technology continues to evolve, AI has emerged as a game-cha...
Blog Articles
Different types of pay-per-click ads and how to set them up
Make sure to check out our previous blog Pay-per-click advertising and your business to learn more about what pay-per-click (PPC) advertising is and how it can help your business. Different types of...
The Digital Marketing Hub – How does it work and how do I get started?
The Digital Marketing Hub is a platform to help small businesses grow. Find out what it is and its benefits in our blog. It’s straightforward to set up, you only need to have a website to apply. Y...
A deep dive into the best landing page examples in 2023
The internet is a busy place, and visitors “land” on pages from all sorts of places. It’s important that you make the most of the opportunity to capture these visitors’ attention and turn them into cu...
Pay-per-click advertising and your business
The digital landscape is highly competitive and many brands rely on paid marketing to reach their target audience and grow their businesses.Let’s find out what Pay-per-click (PPC) advertising is and h...
Top tips on using Instagram for small businesses
Instagram is a powerful platform for small businesses, allowing you to engage with your customers, build a loyal following and grow your brand. In fact, Instagram is the fourth most popular social med...
How important is your line and broadband?
In today's fast-paced digital landscape, the reliance on dependable internet connections and phone lines has reached a point where their absence could spell disaster for businesses in the United Kingd...
Creating a landing page for your business
We recently published a blog on landing pages and why your business needs one, so check that out first and find all the information you need here on how to create one. What are the different types o...
Landing pages and why your business needs one
Whether your objective is to generate sales, drive leads or gather vital customer information, a great landing page can play a crucial role in achieving these goals.Landing pages are where visitors ar...
The PSTN switch off
As you may have already heard, the PSTN switch off will complete by December 2025. Let’s look at what this means and how you can prepare your business. What’s changing? The Public Switch Telephone...
Top tips for cutting business costs for small businesses
In today's challenging economic climate, many companies are looking for ways to boost their profitability. While growing revenue is one option, cutting costs in your business is often a quicker and mo...
Digital marketing tips: Keywords for SEO
Keyword research is fundamental to developing an efficient search engine optimisation (SEO) strategy. It involves understanding what users type into search engines when looking for information about a...
Emergency Alerts – what do they mean for you?
On 23 April 2023, around 60 million mobile phones in the UK received an emergency alert. The message appeared on the home screens and played a siren-like sound out loud with vibration for up to 10 sec...
The Digital Marketing Hub – What is it and what are the benefits?
What is it? The Digital Marketing Hub is a quick and straightforward solution to help find new customers online. You can create and launch ads on Google, Facebook, and Instagram in just minutes. Once...
The UK's fibre future
It's no secret that the UK is moving to become Full Fibre to reach the demands of modern life and create a more connected, productive and competitive economy. Full Fibre will help to increa...
Mobile coverage on the London underground
With EE mobile coverage, you can now continue to stream, call and text as you travel on the London Underground. Work is continuously ongoing to improve the coverage along the network with the plan ...
TNT Sports - The future name for BT Sport.
From July 2023, TNT Sports will replace BT Sport by the BT Group and Warner Bros Discovery joint venture. This new brand will be brought to life for the first time in July, before the start of the 2...
The switch-off begins!
The switch-off begins! As you may know, Openreach are planning to withdraw all copper products from exchanges across the UK by December 2025. Openreach have chosen the Salisbury and Mildenhall exch...
ChatGPT – what is it?
ChatGPT (Chat Generative Pre-Trained Transformer) is an artificial intelligence (AI) chatbot developed by OpenAI that launched last November. It’s gone viral for its detailed and seemingly human respo...
Advantages of using bridge mode on BT Smart Hub 2
BT Smart Hub 2 is our most advanced hub which comes with a variety of useful features for your business. Let’s take a look at one of the main features Bridge mode and why this might help your business...
Basic authentication, what is it and why’s it changing?
With the recent changes Microsoft have made to their use of basic authentication, we thought this would be the perfect opportunity to look at what this means. What is it? Basic authentication is ...
VPN for business
A VPN, or Virtual Private Network, connects all the people in your business, regardless of their location. On a VPN, your remote workers can access all your office systems and applications. They’re se...
Business mobile phones explained
Gone are the days when business mobiles were only used for calls – and the occasional text. With software packages like Microsoft 365, users can have their work emails and documents at their fingertip...
Top tips for improving your broadband
Many things can affect your broadband speed, from the equipment you're using and it's location, to the physical network in your premises. Remember, data-hungry businesses need an appropriately fast co...
Wide Area Networks - What are they and which is best for my business?
A Wide Area Network (WAN) is a way of securely connecting multiple business locations, either locally using Point-to-Point Ethernet (P2P) technology, or nationally using VPN. What is a Wide Area Ne...
Cloud-based or on-premises phone systems – which is best?
There are two main types of phone system: on-premises systems, and cloud-based phone systems. Businesses choosing on-premises systems want the security of having the equipment on site. But these sys...
SIP trunking explained and how it can benefit your business
SIP trunking is a type of technology that lets you make calls over a data connection. Of course, there’s a lot of clever technology behind it but we’re not going into the technical detail here (SIP st...
Business phone numbers, get in the know
There are three types of business phone numbers you can choose to let your customers call you. Freefone numbers (0800 and 0808 prefixes) and low-cost numbers (03 prefixes) encourage customers to call ...
A guide to VoIP
Voice over Internet Protocol, or VoIP, is a great way for smaller businesses to make and receive calls over the internet.If your business has up to four users, all you’ll need to make VoIP calls is: S...
A guide to broadband: fibre, ISDN and leased line
With all the different options, it can be hard for businesses to get the best broadband service for their needs. Let’s take a look at what’s available to BT Business customers to help you find the rig...
