Why has my premium gone up but new customers pay £37 less?

[mante]

I have 900Mb broadband no extras and this month it went up from £60 to £77, I was warned of this due to inflation.

But looking at the sales page and none of the broadband packages went up with inflation for new customers, so 900Mb is £54.99 but currently £40.99.

I'm currently getting robbed. Would it be cheaper to cancel (4 months left) and then be a new customer?

[AdamC]

Hi, if you privately message me I can take your business details and together we can check the account and make sure you get the correct deal. Thank you, Adam