We recently published a blog on landing pages and why your business needs one, so check that out first and find all the information you need here on how to create one.
What are the different types of landing pages?
Let's take a look at some different types of landing pages:
1. Lead generation landing pages
These are designed to capture valuable user information, typically in exchange for a valuable resource, exclusive offer or access to premium content.
These pages are a crucial component of a lead generation strategy and usually entice visitors to provide their contact details, such as their name, email address or phone number. An example of a lead generation landing page is an email newsletter subscription which focus on capturing email address for ongoing communication.
2. Click-through landing pages
Rather than asking for a purchase right away (which can send some users running), these landing pages frequently offer additional value like free trials, incentives or further insights that encourage potential customers to continue their buying journey by clicking through to the next stage.
This is a great tactic that has the power to warm-up potential customers to your offering, helping to build trust and increase the likelihood of conversions.
An example of a click-through landing page is a product page which is designed to entice users to click through to learn more about the product and make a purchase. These would generally include a compelling headline, product image and a CTA button that leads users to the product's detailed page.
Looking for more examples? Let us know in the comments.
How to create a landing page
Many website builders provide pre-built templates you can use to start creating your landing page.
Now, what's most important to include on your landing page? Let's dive in.
What should landing pages include?
Here are some typical features that landing pages include:
- Hero image – a clear lead visual helps illustrate the product or service you're giving and can urge people to read on and take action.
- Headline – headline copy explains the value you're providing. This is the first thing potential consumers see, so it needs to gain their interest. Consider matching your headline and HTML title to help let users know they've arrived on the right page.
- Call to action – a CTA indicates what action your potential consumer should take, such as 'click here' or 'start free trial'. Position this above the fold so that visitors see the CTA right away and repeat it at the bottom of the landing page to remind users when they reach the end of the page.
- Main content – typically consisting of features and benefits, the main content describes your offer. You can include supporting images or videos here, too.
- Social proof – social proof, such as testimonials, reviews and case studies, can help to increase conversion rates by building trust and credibility.
- FAQs – anticipate what your prospects want to know and provide answers in an FAQs section.
- Forms – ideal for lead generation. If you want to collect customer information, such as email addresses, for a newsletter sign-up, you should use a form.
- Sharing buttons – allow visitors to easily share your landing page or offer with their social networks to expand your reach and increase brand visibility.
7 ways to improve your landing pages
1. Target long-tail keywords
Long-tail keywords are specific and often mean higher purchase intent. By including these keywords in your landing page copy, you might attract a more targeted audience looking for what you have to offer. This can result in higher-quality traffic and improved conversion rates.
When compared to broad keywords, long-tail keywords typically have lower search volumes and less competition, giving your landing page more chances of ranking. This can lead to better visibility in search engine results pages, driving more relevant organic traffic.
2. Make the customer journey easy to navigate
Visitors are more likely to stay engaged and take action, such as purchasing or sharing their information, when they can find the content they're searching for and move through the page without confusion. That's why a clear, well-designed landing page is vital.
3. Communicate value
A landing page must quickly capture visitors' attention and highlight your business's unique value.
Explaining the benefits and advantages of your product, service, or offer prominently on the page can quickly engage visitors and persuade them to continue reading.
4. Encourage backlinks
Backlinks from reliable and authoritative websites are essential in search engine algorithms. The likes of Google consider backlinks to your landing page to be a vote of confidence. This referral traffic can help boost your search engine rankings and, as a result, increase the visibility of your landing page to potential visitors.
Backlinks from relevant websites also allow you to tap into new audiences and expand your reach beyond your network.
So, how exactly do you encourage backlinks? First, it's about creating high-quality, valuable content that others want to link to.
You can then reach out to bloggers or brands and request backlinks. Try to develop relationships with other businesses in your industry and explore opportunities for content collaboration or guest blogging. Why not share your landing page on social media platforms and encourage others to share and link to it?
5. Show your product or service in action
Visual content does more than grab users' attention. Images, videos or interactive elements that showcase your offering can provide visitors with a clear understanding of how it works, what it looks like and how it can benefit them.
6. Include social proof
Social proof means testimonials, reviews, case studies or success stories demonstrating your offering's credibility and value.
Positive feedback and experiences from satisfied customers can build trust and provide evidence that your product or service delivers the promised benefits. This trust is vital in increasing conversions.
7. Monitor performance
Monitoring the performance of your landing pages is crucial so you can ensure their success and make improvements when necessary.
Consider various performance metrics, such as conversion, engagement, click-through and bounce rates. That way, you can identify pages that might be underperforming or areas causing visitors to drop off.
Drive more traffic to your landing pages
With effective landing pages, you can convey your value proposition, promote your products or services and generate trust through social proof. This makes sure that you attract people to your website and deliver a seamless customer experience, which is more likely to lead to conversions and business growth.
Let us know if you found this helpful in the comments.
