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The digital landscape is rapidly changing, with 5.35 billion internet users (Statistia, 2024) businesses are now, more than ever required to take advantage of digital transformations.  It is important to identify that customers want to connect with brands through technology, and this could provide a possibility for your business to grow and take advantage of this fast-paced, ever-changing environment.  


Digital transformation for your business can engage you with your customer. Enabling you to fully understand what your customer wants, likes and needs from your business. Being able to optimise these findings and using it to your benefit can enable you to provide the best service for your customer and ensure they come back time and time again.  


Why enhance my digital skills? 


Digital skills are important to understand how to best benefit from digital technologies. You can discover new ways of connecting with your customer, understand their behaviours and learn about how to ensure they are always updated on your products or services by marketing your business through platforms they use such as social media.  


Where do I start? 


At BT, we’ve got your back. We understand the challenges small businesses face and what it takes to overcome these. Our business skills training offers a wide range of free resources that can help you learn and grow your digital business.  


1:1 mentoring 


In partnership with Digital boost, digital support and advice is available to you with experts in strategy, marketing, technology, and finance. Digital boost is owned by a charity and supported by volunteers and partners to ensure this service is completely free. All you need to do is advise what help you require, and Digital boost will connect you with experts in that area to help you overcome any obstacles your business is facing.  

Digital boost, 2024 




Attend one of our online events where experts and other entrepreneurs will present content targeted at improving your business. Learn about areas such as SEO, digital marketing, and different ways to connect and engage with customers.  




Think of networking with other local businesses and entrepreneurs but on a walk. In partnership with Small Business Britain, Netwalks are a chance to get a change of scenery from your usual day-to-day office space and connect with like-minded business owners and mentors. Each Netwalk ends at an independent coffee shop with a chance to book in a mini-1:1 session with an expert. Dogs and children are also welcome! 

Small Business Britain, 2024 


Live events 


At BT we hold lots of exciting events, to inspire and provide businesses with everything they need for the future. From skills masterclasses to understanding how to adopt sustainable ventures in your business. We have events to provide skills, tools, and techniques to lift your business to the next level.  


To find out more and sign up to these brilliant resources please visit Business Skills Training | Digital Skills | BT Business  


Did you find this helpful? Let us know in the comments. 


Written by Kirstie Huggleston, Content Designer @ BT.