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Many of us are continuing to work from home after the recent pandemic, making digital skills more important for businesses than ever. Check out our top tips below on bringing your business into the digital world: 


Data can take your business to the next level. 

Analytics can help you make educated and data-driven decisions in order to meet your business objectives. Data can help you to understand your current customer base and branch out into new markets. Customers today expect relevant offers and tailored experiences and using data in the right way means you’ll be able to please even the most demanding of customers. It's about knowing what data to collect and measure to drive improvements, maximise return on investment and optimise performance. 


Branch out with social media. 

More and more people are using social media to connect with businesses – whether this is leaving a review, shopping for a better deal or chatting with other users on a community forum! Using these platforms effectively can therefore be a great way to promote your brand, products and services. With the right strategy, quality content and a solid understanding of your target audience, you'll be able to attract more customers to your business. 


Get influencers onboard with your brand. 

Working with influencers isn’t about paying a celebrity or a socialite to hold up your brand anymore. Influencer marketing today is more about connecting with everyday people who make beautiful content and engage directly with their followers. 

Ultimately, it's about picking an influencer who's relevant to your business and maintaining a partnership that’s mutually beneficial. 


Want to know more? BT’s Skills for Tomorrow campaign has three courses that can help you grow your business using data, expand your reach with social media and attract influencers. 


Looking for more digital training? Check out our full list of learning resources for businesses. 


Has BT’s Skills for Tomorrow campaign helped your business? Is there something your business is struggling with that you’d like to see us cover? Let us know on the community here.