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A content designer’s main aim is to communicate information in the best way possible for your customer. Part of their process includes researching the information and user needs so they can tailor copy to be suitable for the customer. However, content design is much more than just writing. Content designers regularly interact with user experience designers, user researchers and many more stakeholders to ensure the brand’s tone of voice, customer journey and learning from analytics are at the forefront of the business. 


Why does my business need content design? 


Content design looks at what your customer wants from your business. This could be communication, the customer journey or needing a different way to interact. With daily collaboration, content designers can find the solutions to these problems. This could improve customer loyalty, business engagement and unlock potential for new customers.  


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Written by Kirstie Huggleston, Content Designer @ BT.