A deep dive into the best landing page examples in 2023

Jen1 · ‎24-10-2023

The internet is a busy place, and visitors “land” on pages from all sorts of places. It’s important that you make the most of the opportunity to capture these visitors’ attention and turn them into customers. The best way to do this is by creating an effective and engaging landing page.

For more information on landing pages check out our blogs: Landing pages and why your business needs one and Creating a landing page for your business.

In this guide, we'll explore twelve of the best examples of landing pages, from attention-grabbing CTA’s to easily digestible copy. Let's get started.

When it comes to designing and creating a landing page, it’s important to look at examples of what success looks like for inspiration. That’s why we’ve rounded up some of the best landing page examples to help you get started:

1. HelloFresh

As a leader in the at home meal-kit industry, HelloFresh uses short and snappy copy, customer testimonials, creative imagery, user generated content, offers and discounts, and easy-to-use subscription boxes. The prominent call to action buttons and the clear value propositions make it easy for visitors to take the desired actions.

Why we love it:

Header – The changing headline captures attention instantly.
Reassurance - The user can cancel at any time, which removes any risk.
Easy navigation – Essential navigational points are above the fold, making it easy to access necessary information.
Playful copy – Compelling and fun copy resonates with the user.
Testimonials – Reviews make it more enticing for the user to sign up and continue reading.
Scannable code - Easy for the user to download the app.
Newsletter sign-up - Instantly greeted with a subscription footer, making it easy for the user to input their details and subscribe to the newsletter and offers.
CTA – A second sign-up option at the bottom of the page to remind users to stay on the site.

2. Netflix

Another strong landing page is by one of the leaders in the streaming landscape, Netflix. Upon entering the page, the brand immediately introduces the visitor to a clear sign-up page design, directing them with an invitation to get started. This removes the friction around making decisions, spurring people to act quickly.

Why we love it:

Header – The bold headline captures attention instantly, making it easy for the user to know what’s on offer.
Trust – ‘Watch anywhere. Cancel at any time.’ Short and snappy copy provides reassurance that you can cancel at any time, removing any potential hesitations for the user.
Sign up box – The sign-up box appears twice on the page, at the top and bottom, making it clear to the user on how to get started.
Persuasive copy – Short and simple sentences focus on the benefits and features, making it easy for the user to understand the offering quickly.
Clarity – The FAQ section removes obstacles to signing up.

3. Compare the Market Car Insurance

Compare the Market is an easy-to-use price comparison platform, and its car insurance landing page is designed to maximise conversions. The prominent call to action buttons and the clear value propositions make it easy for visitors to take the desired actions. To end the page, the FAQ section gives potential customers a better understanding of what the brand is trying to sell them and sends a message that Compare the Market is open to helping users with their questions.

Why we love it:

Header – Fun and playful ‘Hit the road, not your wallet’ headline capturing the users’ attention.
Trust – Reassurance that the site is trusted my other users with 5* Trustpilot reviews.
Easy to use – Must-know information is above the fold, making it easy to access necessary information.
Benefits – Including benefits makes it easy for the user to understand why they should choose Compare the Market over its competitors.
Clarity – The FAQ section further down the page removes hesitation to signing up.

4. Sonos

The first noticeable element is the instant play video that appears when you open the page, complementing the text. It also has actionable titles, brief copy, a nicely designed list of recommendations, big icons that lead to other related landing pages, and calls to action.

Why we love it:

Header – Simple and large headline to instantly grab users’ attention.
Easy navigation – Essential navigational points are above the fold for the user, making it easy to access Sonos products and information.
Persuasive copy – Page copy is simple yet persuasive, not overcomplicating the benefits of the product, and letting the imagery and video speak for themselves.
CTA – A CTA above the fold to explore products and a second sign-up form at the bottom of the page give clear instructions to the user.

5. Skin + Me Free Trial

Free trials are a great way to keep users interested, as demonstrated by the skincare brand Skin + Me. Using the same message in their paid social ads and landing page, makes it seamless for the user to follow through to the purchase stage. The landing page features a repeated CTA, ‘Start your free consultation’, and several strategically-placed CTAs to get the product, culminating in multiple touchpoints for visitors to convert.

Why we love it:

Ahead of the competition – Comparing product benefits to competitors and including product guarantees helps the brand stand out and encourages the user to read on.
Free trial – Essential information about the product free trial is at the top of the page, making it easy to access.
Star rankings – Page copy includes product descriptions and star reviews, helping the skimmable content stand out to the user.
Instructions – Being clear and concise about how the product subscription works removes obstacles to signing up.
CTA – An additional sign-up form at the end of the page reminds users to convert.

6. MoneyBox App

In order for people to use your product, you needs to be simple for the user to get to it. This landing page for the MoneyBox app does just that.

As an app-only online banking company, the page immediately presents visitors with a clear call to action to get the app. It’s easy to use and straight to the point. This leaves little confusion over what’s on offer and what the user needs to do, resulting in highly-targeted leads.

Why we love it:

Header – The benefit-driven headline captures attention instantly.
Relatable – ‘Get a hand from real people who really care’ introducing the faces behind the company, allowing users to relate to real people.
Easy access – Short and simple information at the start of the landing page is quickly digestable and easier to find out what’s on offer.
Persuasive copy – The page copy focuses on benefits, reviews, and features, which is more compelling.
CTA – An additional app download link at the bottom of the page reminds users to convert.

7. HeadSpace

The HeadSpace landing page is a great example of combining visuals, testimonials and a direct call to action to maximise conversions. The visuals on the page are eye-catching and the highly visible CTA makes it easy for visitors to take the desired actions.

Why we love it:

Persuasive copy – Leads with a clear and concise value proposition and call to action, showing the user the cost and what the product offers.
Relatable – Makes use of big, colourful, friendly images, encouraging the reader to stay on-page and find out more.
Interactive - The five-minute audio feature gives the user a taster of what’s on offer at HeadSpace.
Free trial - The offer of a free trial CTA entices the user to become a potential customer.

8. BetterHelp

BetterHelp is simple in both copy and design. For visitors who need more detailed information before creating an account, the BetterHelp landing page offers real-life success stories, testimonials and other examples of the service benefits.

Why we love it:

Header – ‘You deserve to be happy’ headline is an instant positive message for the user, encouraging them to read on.
Success stories – Testimonials helps to provide reassurance that the product has worked for other customers.
Clarity – The FAQ section removes obstacles to signing up.

9. Monzo app

There is an abundance of information available online. This is why creating a skimmable landing page — like Monzo’s — is essential.

It features the Monzo colour scheme, short and easily-digestible sentences and a simple sign up feature. The combination of these elements results in a professional-looking, approachable page.

Why we love it:

Clean and simple design – All of the details relevant to the user are easy to find and simple to follow.
Clarity – Details each section of the app download process and sets user expectations.
Immediate CTA - As the user first opens the landing page, they’re greeted with a scannable code to download the app. Making it quick and simple for the user to convert.

10. ItchPet Subscription Sign Up

Whether you're new to ItchPet or not, its message is clear: ItchPet has a solution for you. When they land on the free trial page, users are immediately greeted with ‘3 simple steps’ messaging, simple messaging and a short form to fill out. It’s an impactful way to get the brand’s message across instantly to avoid the user from bouncing.

Why we love it:

Quick and easy CTA - Doesn’t overcomplicate the ask from the user to convert them into a customer.
Simple imagery and copy – Vibrant visuals of what the user will be getting.

11. Charlotte Tilbury Newsletter

Like many of the other landing pages in this round-up, Charlotte Tilbury keeps it simple yet effective with its newsletter sign up page. It’s not too text-heavy, but still manages to persuade users to sign up with clear messaging and a 10% offer for doing so.

Why we love it:

Header – Simple and large headline to instantly grab user attention.
Easy navigation – Navigational points are at the top of the page, making it easy to see products and information.
Persuasive copy – Page copy is simple yet persuasive, with an easy to use sign up form.
CTA – The CTA is clear with a product offering below to entice the user to stay on the page.

12. Bumble

Bumble is an excellent example of why a sign-up page design doesn’t have to be complicated. The page shows how to make your content stand out while remaining playful and fun.

Why we love it:

Simple yet effective copy – The page leads with a clear and concise copy and an immediate call to action showing the user immediately what to do.
Relatable – Makes use of large and vibrant images encouraging the reader to stay on page and find out more.
Easy navigation – Essential navigational points are at the page introduction, making it quicker to digest the information.

Bring more users to your landing pages

These are just a few of the best landing page examples out there. Taking inspiration from these pages can help you create an effective and engaging landing page that will maximise conversions. This, in turn, will result in more customers for your business.

Whether you’re building a landing page from scratch or using a template, we recommend keeping these best-practices top of mind. Remember, it's also important to keep testing your pages to see what is and isn't working.

Let us know what you think about these landing pages in the comments and if you’re going to take any of their features on board!